Marketing Plan Mini-Camp
For Therapists and Wellness Practitioners
A cost-effective, short, and practical course to help you get
better results from your marketing.
Does This Sound Like You?
You keep putting your marketing plans for your counseling or wellness practice off because you're not sure what to do. Perhaps it feels overwhelming.
Maybe you don’t even like to think about it. Or, like many therapists and wellness professionals, you don’t understand the value of having a marketing plan for your business—how it can help you grow your practice. You may not know where to begin to develop a plan that will bring you the best results.
You're avoiding creating a marketing plan.
Perhaps you are procrastinating, putting your marketing off until you “have time” to get to it. The clock keeps ticking and your client load still hasn’t increased enough. You tell yourself that you’ll get to it…but you never seem to. You keep hoping that things will turn around.
What Happens When You Don't Create a Marketing Plan?
First “hoping” things will pick up is not a viable way to build a practice.
While your client-load may increase at some point, it may not–-at least not without some help.
Putting off making a plan holds you back from getting more clients.
It takes time after you step-up your marketing before clients start rolling in. The faster you get started marketing in the New Year, the faster you will see results.
There will likely never be an ideal time to market your therapy or holistic practice.
You have to make the decision and then make the time to do it. It really is that simple.
If you don’t have a marketing plan, you are at risk of doing what I call “fling marketing”.
This is where you get an idea one day and then “fling” it out there hoping something will happen. When you don’t see results–or don’t see them as quickly as you’d like– you fling something else out there. This pattern continues until you feel discouraged and worn out. Meanwhile, the counseling or healing clients you do have are dwindling.
While studying marketing is important, knowledge alone won’t lead to more clients.
The best way to attract more therapy clients is to have a strategic plan and then implement it on an ongoing basis. Procrastination won’t bring you more clients. Making excuses for why you can’t succeed won’t bring you more clients. Taking action is the only thing that will get you the results that you are looking for.
A Marketing Plan is Key to a Sustainable Practice
Research has shown that businesses that have a marketing plan are more likely to be successful. This is not surprising. You can’t get to where you want to go if you don’t know the path to get you there. A marketing plan will help you be realistic, keep you on focused, help you stay motivated and help you hold yourself accountable.
A marketing plan will help you track your success, determine what is and isn’t working, letting you know when you need to do something that will bring better results.
If you want more clients in the New Year, now is the time to take ACTION.
A Simple Marketing Plan is What You Need
One reason why therapists and healing professionals don’t have marketing plans is because they feel intimidated by the thought of developing one. You might be imagining it to be a huge complicated task and don’t know where to begin.
Let me tell you that a marketing plan doesn’t have to be complicated…and it shouldn’t be. And, it doesn’t have to be a big overwhelming mysterious thing!
I’m an advocate of having a simple plan that is useful, realistic and doable.
If it’s not these things, there is no point in having one. My overall goal in offering this course is to make developing a marketing plan simple and easy. I want you get on your way to attracting more therapy clients as quickly.
Hi, I'm Juliet Austin
Marketing Consultant and Website Copywriter
As a former psychotherapist in Vancouver, Canada, I've been assisting helping professionals to build their practices and write website and sales page copy for over 20 years.
I developed this Marketing Plan Mini-Camp course several years ago after working with client after client who didn't have a marketing plan and didn't understand the value of having one.
Like others who have taken this course before, if you sign up for this course, you'll likely wish you signed up a lot sooner.
Who is the Marketing Plan Mini-Camp for?
The Marketing Plan Mini-Camp is for you if:
The Marketing Plan Mini-Camp Program Details
Class#1: The Groundwork: Your Mindset, Vision and Goals
In what ways is your mindset holding you back from attracting therapy clients? What excuses, beliefs, doubts and insecurities are preventing you from achieving your goals? How clear are your goals about what the results you want from marketing your therapy or holistic private practice-- I mean what you really, really want? Upon probing deeply you might find that you’re not as clear as you thought you were.
Having a success-focused mindset, a clear vision as well as concrete and realistic goals are key to having a marketing plan that will bring you a full practice. We’ll focus on all these in the first class, helping you get clear in order to successfully market your counseling or healing practice.
Class#2: The 3 C’s of an Effective Marketing Message: Is it Clear, Consistent & Compelling?
I can’t tell you how often counselors contact me for help with their marketing and then when I ask them what their core message is they tell me they don’t have one—or they have one that seems clear to them, but when they begin to explain it, it becomes obvious that it is not clear enough.
In fact, not having a clear and compelling message that is used consistently across marketing platforms is a reason why some don’t get good results from marketing EVEN when they are spending a lot of time doing it.
In class #2 I’ll show you how to make sure your marketing message is all these things using my special Marketing Message Formula.
Wouldn’t you like to have a clear, compelling and consistent message in all your marketing communication that brings in more of your ideal clients? Of course you would.
Class#3: The Marketing Plan: Make it Simple, Realistic and Doable
There is no reason to spend hours and hours on a complicated marketing plan that you won’t implement because it’s too cumbersome.
In class #3 I’ll show you how to create a simple marketing plan using my Marketing Plan Template that will help you focus and plan your marketing activities.
I’ll cover which, and how many marketing methods you should be employing and how often you’ll need to follow-up with people. I’ll show you key ways to help you get and stay on track. I’ll show you how to make sure your plan is realistic and doable—because if it’s not, you won’t use it. You want a plan that you’ll use!
BONUS: Free Recording with Financial Planning and Money Guru, Karin Mizgala + an Easy to Use Business Financial Plan Template:
“How To Develop a Simple Financial Plan for Your Business to Keep You on Track and Help You Increase Your Income”
If the thought of creating a financial plan makes you go, “Yuk”, you’ll want to listen to this recording of my pal, Karin Mizgala, the financial whiz. With counselling training and a few decades of experience in the financial business, she understands the mindset of therapists and helping professionals who are often anxious when it comes to knowing how to practically plan for, and track their finances for optimal business growth.
You’ll be delighted to hear Karin’s wisdom as she shows you an easy way to deal with your private practice finances in her practical and down to earth manner.
By the End of the Marketing Plan Mini-Camp You’ll:
It’s Time for Action…
Here is a Summary of the Marketing Mini-Camp
Self-study Course …
Marketing Plan Mini-Camp
Answers to Frequently Asked Questions
1. Yes, The Mini-Camp Self-Study Course is all pre-recorded and available for you to access immediately after your purchase.
2. Yes, there will be notes that you can download for each class.
3. Yes, there will be worksheets that you can download for all classes. They include:
You’ll have what you need to be organized and more strategic as you work to attract more business.
Please note: All sales are final.