Registration Closes in:
Therapists and Wellness Businesses:
How to Use Email Marketing to Build a Sustainable
Practice or Business
Yes, you can attract more clients and customers in the long haul using email marketing.
Even if you don’t know a thing about email marketing…
tried it and got poor results…are terrified of writing…
are worried about being “salesy”…
are clueless about technology….
or totally despise marketing.
(NOTE to Canadians & Australians - price is in your country's currency!)
“I not only learned something in this course, I actually can come out of it having accomplished something.”
“I knew some of the basics of email marketing, but this course showed me so many tips that would never have occurred to me.
I loved that the course offers support. When I try to do new things on my own there is always some glitch that I could not have anticipated, and then I get stuck and often never get back to it.
The action steps were great. Normally, I read through materials thinking that I'm going to remember the information and implement it, but I don't. Having the action steps right after the lesson encouraged me to do them right away.
I not only learned something in this course, I actually can come out of it having accomplished something."
Carol Hopwood, Therapist, Bend, Oregon
Email Marketing is Still One of the BEST Ways to Build and Sustain a Practice and Sell Products and Programs.
Did you know you that it’s possible to get new clients and customers every time you send out an email to your email list?
Yes, it can happen often… and it feels like magic when it does.
When you know how to use email marketing well, you can build and sustain your practice for the long haul.
You won’t have to panic about what to do when your client load or sales slide because you will have a list of qualified subscribers who have come to know, like and trust you - many of whom will be eager to work with or buy something from you.
“You showed how to do email marketing with integrity and a spirit of generosity.”
"This course was inspiring. Email marketing wasn't something I considered doing before, but by the end of the course, I could really see the value of doing it and doing it well. It was great to learn a way to make your business sustainable and learn the secrets of success from people who have done it.
You showed how to do email marketing with integrity and a spirit of generosity. I appreciated that you both were whole-heartedly focused on giving us the best chance of success. Thank you!"
Angela Barrett, Relationship Coach, Sydney, Australia
Who is This Course For?
Beginner Email Marketers
If you are new to email marketing and need the basics, we’ve got you covered. We start at the beginning and take you step-by-step through the process of getting started and then gradually guide you through more advanced steps.
It doesn't matter how new to marketing or email marketing you are, you will find it easy to follow the steps in our lessons.
Intermediate Email Marketers
If you have the basics down pat, and want go deeper into email marketing, we dig down and show you some advanced aspects of email marketing such as email strategy, copywriting tips, tracking your results, and the value of list segmentation.
This course can help you take your email marketing to a whole new level so you get better results than you are getting now.
Are You Hesitant About Using Email Marketing?
If you are like many therapists and wellness folks you might say something like this:
“I tried email marketing. It doesn’t work for my audience.”
“I am sending emails to my list, but I can’t see a way to grow my list quicker.”
”I am not a good writer - how can I possibly do email marketing?”
“I don’t have time to create and send emails.”
“ I don’t want to hassle people with emails.”
“I’m skeptical that I can make email marketing work for me.”
If any of the above sound like you, it is not surprising.
There are far too many myths about email marketing that therapists and wellness businesses hold. These inaccurate assumptions stem from a lack of understanding about how and why email marketing works.
The only way you can overcome your hesitations and misconceptions about email marketing is to really learn how to do it well.
The people who are making the most money online are using email marketing.
Even after all these years and the introduction of social media, research shows that email marketing remains the best way to sell services, products, and programs.
Email marketing works.
Yes, even if you are in private practice.
Yes, email marketing works regardless of what you are selling.
Still Having Trouble Believing
Email Marketing Works So Well?
Check out these statistics:
- 81% of US online shoppers are more likely to make additional purchases, either online or in a store, as a result of emails. - Harris Interactive
- 72% of consumers say that email is their favored conduit of communication with companies they do business with. - MarketingSherpa
- 61% say they like to receive promotional emails weekly and 28% want them even more frequently. - MarketingSherpa
- 68% of consumers find email to be their #1 preferred channel for receiving commercial messages - CG Selections "National Email Onderzoek"
- 66% of consumers have made a purchase online as a direct result of an email marketing message - Direct Marketing Association (2013)
- Email is almost 40x better at acquiring new customers than Facebook and Twitter - McKinsey & Company
“This course laid out all the steps clearly and took the pressure off. ”
“This course laid out all the steps clearly and took the pressure off. I didn't have to think about what to do because you guys told me what to do!
There were lots of great ideas in this course - having it all there in one package was very useful, rather than having to spend the time to go research everything and figure it out by myself.
I wish I had this course sooner!"
Jodie Gale, Therapist, Sydney, Australia
Hi, We are Juliet Austin and Clinton Power.
Clinton has been an avid email marketer for the past 8 years. He built his therapy practice in Sydney, Australia in 1 year by 400% using email marketing. Almost every time he sends an email to his list, new clients contact him.
Juliet, a former therapist in Vancouver, Canada, built her marketing consulting and website copywriting business, and has filled her workshops and online programs for over 18 years thanks to email marketing.
Together, we have been rapidly building two other email lists - one for our marketing podcast,
the Ask Juliet and Clinton Show, and one for the Mind Body Training Institute where we offer
both free and fee-based training for therapists and wellness businesses.
We only started the Mind Body Training Institute about 10 months ago, and in that time,
we have successfully filled 3 fee-based online courses with well over 100 participants each time
by using our email list. Email marketing has brought us over $100,000 in sales.
And…it hasn’t even been one year since we started the Mind Body Training Institute!
The more our email lists grow, the more our sales will grow.
This is the power of email marketing.
This Email Marketing Course is for You if You Want To:
- Use one of the most effective and cost-effective methods of marketing.
- Reach more people who want to hear from you.
- Fill spaces in your courses, workshops, programs, or sell books,
recordings, etc. You’ll never wonder again where you are going
to get enough people to attend your events.
- Build and sustain your business for the long haul by
using a qualified list of ideal clients and customers
who will often repeatedly “buy” from you.
- Know that you are investing in a platform that is yours
(unlike social media channels which you do not own).
- Invest in a strategy that continues to outperform other methods
of marketing. Email marketing has been around since 1978, and
it continues to grow every year since. Investing in email marketing
is one of the best investments you can make.
If you want the above, then you need email marketing!
And, yes, in spite of your doubts or fears, you can learn to do email marketing well.
You can get more clients and customers.
You can grow your business and grow your income on a continual basis.
What it will be like when your email marketing strategy is working for you.
As you get better and better at doing it, you’ll see your income grow.
Your life will be easier and you will be freer to do the things you want to do.
You will likely say, “ I wish I would have taken this sooner!”
“I wish I had found this course earlier, instead of all the time I spent trying to learn email marketing by myself."
"This course is great because it goes into a lot of depth - you really learn the subject. I send a newsletter monthly, so the first part of the course was a good refresher. As the course went on, I learned a lot of new things.
I also liked the action steps. There is a so much material that it was nice to have a moment to pause and think about what I could tangibly do. This is a really good course. I wish I had found it earlier, instead of all the time I spent trying to learn email marketing by myself."
Tom Bruett, Therapist, San Francisco, CA
This Comprehensive Course is Packed With Information and Resources to Help You Succeed
9 Modules Consisting of 17 Lessons - They’re All Yours When You Sign Up for This Course….
An Introduction to Email Marketing 9 (2 Lessons)
In this module, we cover the basics of email marketing, how it works, and why it’s such a valuable marketing tool. We also discuss email marketing laws and etiquette so you can set things up properly from the get-go.
It is actually surprising how many people we see using email marketing with absolutely zero regard for etiquette and laws. Not following proper etiquette and laws can kill your credibility, hinder your results, and potentially cost you a chunk of money in fines.
Setting Up Your Email System (2 Lessons)
In module 2, we discuss 5 of the top email service providers and their features. This saves you time and prevents you from becoming overwhelmed researching the dozens of providers that exist.
Next, we get into the elements of your email system and strategy. We discuss the pros and cons of single vs. double-opt in, how to set up your system, and how to create a welcome series for your subscribers. These are important steps to get you started on the right foot.
Your Free Offer or Lead Magnet (1 Lesson)
What should you create as a free offer to give away to those who sign up for your list? Do you have to have a free offer? Does it help get subscribers?
We answer all these questions and more in Module 3. (Here is a sneak peek into the answers - yes, having a free offer can help attract subscribers, but it has to be something compelling to your audience).
Building Your Email List (4 Lessons)
Of course you can’t do email marketing well until you have a list of qualified subscribers. There are hundreds of ways to grow your list. We first show you how to optimize your web and landing pages so you can convert as many of your web visitors into subscribers as possible.
We also show you the key ways to grow your list both on and offline. We will share with you the one fastest ways that we know to grow your list (We use it all the time).
Maximizing Your Deliverability Rates (1 Lesson)
There is no point in creating great content and sending to your subscribers if it doesn’t end up in their inbox. In module 5, you’ll find out the top 5 factors that impact on your deliverability rates.
We’ll also show you what you need to do to help ensure as many of your subscribers receive your emails as possible.
Creating Compelling Content and a Strategy That Works (3 Lessons)
Create Content That Your Subscribers Love
You can build a list of hundreds, thousands, or even millions of people, but it won’t make one iota if a difference if you don’t create targeted and interesting content for them. Fortunately, there are many types of content that you can choose from, and we tell you what they are in module 6.
If You Want Email Marketing to Work, You Need a Strategy
This module explains why you need a strategy for email marketing. We share some of our best tips for creating winning email campaigns. We show you why list segmentation is becoming increasingly important and suggest some ways you can start segmenting your list.
Creating Compelling Email Copy (2 Lessons)
While you need interesting content to share with your subscribers, you also need compelling copy. What is the difference between content and copy? We tell you in this module. Juliet shows you some of the core psychological principles of copywriting that can help attract more subscribers, clients, and customers.
Building and Maintaining Relationships with Subscribers (1 Lesson)
One of the key reasons email works is because of the relationships you build and maintain with your subscribers. Like all relationships, your relationships with your subscribers need to be nourished. If you start neglecting them, you lose big time.
We show you the top ways to keep subscribers on your list, opening your emails and consuming your content. Nurturing your relationships with subscribers is key if you want people to fork out their hard-earned money to give to you.
Measuring Your Success (1 Lesson)
Yes, those dreaded numbers. It you don’t keep track of them, guess what happens? You won’t have a clue if, or how well, your email marketing. And if you don’t know how well it is working, you won’t know how to improve it.
We will explain which stats you need to track and why. Tracking these numbers is really not all that yucky, once you know what you are doing.
When you know what stats to track and how to interpret them, you’ll have much more control over your results.
---- PLUS you get all these bonuses in addition to the above modules ----
How to Create a Compelling Welcome Series: Interview with Barry Moore
Marketer, Barry Moore is a consultant for Active Campaign, an email service provider. He describes how to set up a welcome series that helps you start building relationships with your subscribers from day one, so they immediately become engaged with you and your content.
How to Sell Products Even Without a Large Email List: Interview with Lisa Kift
Therapist, Lisa Kift Shares with you her results using email marketing to sell her information products through her website. Lisa’s marketing shows that you don’t need a huge list for email marketing to work.
Building a List of Over 16,000 Subscribers and Growing: An Interview with Dr. Jonice Webb
Dr. Jonice Webb struggled to build her list until she sought help in how to do it more effectively. After implementing effective strategies, her list of people who grew quickly to 16,000 subscribers and continues to grow rapidly every day. She sells her book and fills her online course for people who have experienced emotional neglect in childhood via email marketing.
Filling a Practice and Workshops with Email Marketing: Interview with Courtney Armstrong
Therapist, Courtney Armstrong talks about how she used email marketing to build her therapy practice and also to fill her workshops and courses.
How to Use Tagging in Aweber: Interview with Tom Tate
Tom Tate from the email service provider Aweber discusses why and how to use tags in Aweber. Tagging and list segmentation is becoming increasingly necessary. If you want people to open your emails and read them, you must make your content specific and relevant to each subscriber.
Course Resource List
Want more information on the topics discussed in the course? No problem. We have created an awesome resource list that has additional recommended reading for each lesson. You will be able to go deeper into your understanding of email marketing with these additional resources.
101 Ways to Build an Email List
Stuck on list building ideas? We can help with that. In addition to the list building methods described in the course, we created a list of 101 ways you can build your list.
If you implement a fraction of what we have included in this list, you will have more subscribers than you could ever dream of having.
We Give You A LOT of Support During the Course
on 4 Live Webinars
PLUS Access to a Private Facebook Group Exclusively for This Course
Dates and Times of the 4 Live Webinars
Tuesdays, March 14, 21, 28 & April 4, 2017
3pm Pacific / 6pm Eastern / 10pm UK
Wednesdays, March 15, 22, 28 & April 5, 2017
10am Sydney, Australia
Can’t make the webinar times?
Simply submit your question in the learning center
and we’ll answer it on one of the Q&A webinars.
We’re still not done yet...
In addition to the above, you get this:
Worksheets for each module
We give you worksheets for all 17 lessons to help you plan integrate your learning and take the steps you need to take to put the course learnings into practice.
You can watch the modules via video streaming on our site at your convenience. You can also download the videos and audios and keep them forever.
Transcripts of each module
If you prefer to read the information, or want to do a quick check to be reminded of some part of the training, you’ll have the word-for-word transcript of each module.
PDF copy of the slides for each module
If you ever want a quick reminder of what was covered in each module or view the examples, all you need to do is take a quick look at the slides.
4, live Q&A Webinars where we answer your questions
We will answer all your questions on the live webinars. If you can’t attend the webinar, you can write your questions in the learning center and we will answer them on the webinars. You can then listen to the recording.
Get Support, Ask Questions and Share Your Successes in our Private Facebook Group
In addition to the Q&A webinars, you’ll have access to Juliet and Clinton in our private Facebook Group, exclusively for course participants. You'll also be able to share your successes and seek feedback from course participants.
You’ll receive a personalized certificate of completion for the course. You may be able to use this to get continuing education credits with your professional association.
“The course opened my eyes to important aspects of email marketing that I wasn't aware of.”
"Email marketing is an area of marketing that I am weak in. The course opened my eyes to important aspects of email marketing that I wasn't aware I should be doing.
Before the course, I thought of email marketing in a mechanical way. I didn't realize that relationship building was such a huge part of being successful. There were several things I had no idea about, such as the importance of landing pages and deliverability rates.
Juliet and Clinton structured the course extremely well - I always knew what to expect. I really liked the action steps and intend to apply them to improve my email marketing.
Thanks so much Juliet and Clinton!"
Danielle Lambrecht (M.C. CCC. RSW. C.Hyp), Therapist, Courtney, BC, Canada
Here is a summary of what you get when you register:
- 9 modules (17 lessons) of core training
- Downloadable videos for each session
- Downloadable Audios for each session
- Full transcripts of every session
- Copy of the slides for each session
- Worksheets for each session
- 4, live Q&A Webinars, where Juliet & Clinton
answer your questions
- Video and Audio recordings of all Q&A Webinars
- Ask Juliet & Clinton questions and get support from your peers
in a private Facebook Group
- Bonus 1: How to Create a Compelling Welcome Series: Interview with Barry Moore
- Bonus 2: How to Sell Products Without a Large Email List: Interview with Lisa Kift
- Bonus 3: Building a List of Over 16,000 Subscribers and Growing: Interview
with Dr. Jonice Webb
- Bonus 4: Filling a Practice and Workshops with Email Marketing: Interview
with Courtney Armstrong
- Bonus 5: Course Resource List
- Bonus 6: 101 Ways to Build an Email List
- Certificate of Completion
“I loved this course. There were so many things in this course that would have never been on my radar.”
"I didn't know anything about email marketing before, so I loved this course! It was great to be walked through all the steps. There were so many things that would have never been on my radar because I didn't know what I didn't know.
I was worried about how I would get subscribers, but now I know that there are many ways to do that. Being a person who hates marketing, this course helped motivate me to become a better marketer."
Heidi Stokes, Therapist, Vancouver, BC
7-DAY MONEY BACK GUARANTEE
Once you make the purchase, you’ll have 7 days to decide if this course is right for you.
If you decide the course isn’t for you right now, we will refund 100% of your fee - no questions asked.
Didn’t Have Time to Read the Page?
Here are answers to
Frequently Asked Questions:
When does the course occur?
All lessons are pre-recorded. You’ll have access
as soon as you register. You can watch the videos, listen to the audios and/or
read the transcripts at your convenience.
Is there support in the course?
Yes, there are 4 Q&A webinars (see below for dates and times)
that you can attend to ask Juliet and Clinton questions.
If you can't make the webinars you can submit
your questions ahead of time and we will answer
them on the webinars.You can then listen to the recording
You also have access to a Private Facebook Group
exclusively for members of this group where you can
get support from other participants in the course, as
well as Juliet and Clinton for approximately 4 weeks.
What are the dates and times of the Live Q&A Webinars?
The 4 live Q&A webinars will be held on the following dates and times.
Please note they are 60 minutes in length. Can’t make the times? No worries.
You can submit questions ahead of time (Yes, the Q&A calls will be recorded).
Tuesdays, March 14, 21, 28 & April 4, 2017
3pm Pacific / 6pm Eastern / 10pm UK
Wednesdays, March 15, 22, 28 & April 5, 2017
10am Sydney, Australia
How much does it cost?
USA residents pay in USD; Canadian residents pay in Canadian Dollars (CAD),
and Australian and New Zealand residents pay in Australian dollars (AUD) + GST.
Do you offer a payment plan?
Yes, we can arrange a 3 month payment plan.
Contact us to make a request.
What is your refund policy?
We have a 7-day refund policy.
Does the training have CEU's?
We are not officially approved for most CEU’s. However, we will
give you a certificate of completion, but you'd have to check
with your professional association or licensing board to see
if they will give you credit for the course.
How long do I have access to the materials?
You will have access to the materials for 6 months from the date you purchase.
However, you can download them and save them forever.
"The course was excellent. I wish I would have had a course like this when I started email marketing."
"The course was excellent. I wish I would have had a course like this when I started email marketing. It lays everything out so clearly - it walks you through each step in the process. Now I realize I need to go back and tweak some things I didn't know when I set everything up. Urgh!"
Nicole Hind, Online Counsellor, Melbourne, Australia
This is the ONLY time this course will be offered this year.
We won’t be offering this course again until next year, and we DEFINITELY will raise the price
when we offer it again.
If you want to find out how to sustain your practice or sell programs and products
with email marketing, sign up now before you miss out.
Introductory Price: $347
Offer closes Tuesday, March 7, 2017 at Midnight PST/3am EST.
Monday, March 8 at 8am the UK
Monday, March 8 at 7pm in Sydney, Australia
Prefer to pay via phone? Have Questions? Want a payment plan?
Contact us at:
Australia call: 0412 241 410